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This is an important paper regarding what some in the grocery industry are plannig to do for the bird flu pandemic. It's a long article, but I've taken the liberty to highlight (bold, large text) the points I feel are important to recognize. Casualty estimates are WAY off however, but this may be because we know more about the flu virus now then when this report was written. ~ Survival Acres~
An Analysis of the Potential Impact of the H5N1 Avian Flu Virus
- Wholesale and Retail Grocery and Foodservice Industry -
August, 2005 - PDF File!!
Food Industry QRT Pandemic Analysis
Introduction:
This whitepaper was developed by a regional wholesale and
retail food company in an attempt to understand the
ramifications of a catastrophic flu pandemic. A task force of 15
professionals representing all key functional areas was formed
with the assignment of brainstorming this issue and
documenting as many ideas, recommendations and suggestions
as possible.
One of the key recommendations of this task force is the
necessity to share this work with the industry. It is crucial that
our competitive instincts be set aside such that all players in
the supply chain work together to keep products and services
flowing throughout such a disaster.
In this spirit, we contribute our thinking on this subject. Of
course, every organization will face different issues and
concerns. Nevertheless, we sincerely hope our work can help
other organizations tackle this potentially catastrophic global
disaster.
The process used to generate the material that is presented in
this analysis was the following:
1. Background information, provided by the University of
Minnesota’s Center for Infectious Disease Research and
Policy (CIDRAP) Department was reviewed by each
participant. This included various articles and an audio
interview.
2. The group was split in half. A 3½ brainstorming session
was held with each subgroup. In both meetings, after a
brief review of the background information, the subgroups
focused on specific aspects of the pandemic issue (media,
consumers, employees, government, etc.). Both
subgroups considered every focus topic.
3. The results from the subgroups were consolidated into a
draft document.
4. The full group met for a final 3½ hour session. The group
reviewed and revised the document. Finally, each
participant “voted” for the recommendations that they
believe are most significant and worthy of action.
5. Based on the final meeting, and the votes, this document
was developed.
It should be noted that all participants took the assignment to
heart and gave the topic the serious consideration that is
deserved. Sincere appreciation is extended to all who
participated.
Below are two sections. The first is an executive summary that
attempts to overview a high level vision of a pandemic, and to
summarize the most significant recommendations of the group.
The second section is the detailed summary of each topic area
(Media, Consumers, Employees, Government, etc.).
The group was encouraged to think freely, and we attempted to document
all ideas. Recommendations and ideas that received the most
“votes” are flagged with a bullet.
There are more ideas and recommendations contained in this
document than can be realistically undertaken. However, this
should provide an excellent starting point to develop an action
plan to prepare the company for the potential of a pandemic
disaster.
Executive Summary
Background:
Pandemics have occurred repeatedly throughout history. Few
people alive today can recall the last major pandemic (1918-
1919), and typically regard the potential of such an event as
impossible. This is not the case. In fact, the H5N1 strain of
influenza has the definite potential to mutate into a world class
disaster.
What is unique about the next pandemic is the environment in
which it will operate. Unlike all past occurrences, this
pandemic will strike a world that has unprecedented human
mobility, a global just-in-time economy, and 24 hour cable
news network.
Coupled with the many shortages that have
been well documented, this could very well turn into the
“perfect storm” pandemic.
Once the virus mutates such that it can pass from human to
human, is will spread with stunning speed. This was well
demonstrated during the SARS episode. It is a safe bet that this
will become the story in the media.
The subsequent 2 or 3
month period will be highly chaotic as everyone reacts and
almost certainly overreacts. After this initial panic period, a
new reality will set in is as we all learn how to cope with life
during a major pandemic. With time, normalcy will inevitably
return.
Key Recommendation Page 5 of 38
Vision:
The ramifications of a severe global pandemic are considerable.
Consumers will resist leaving the home. Grocers will see their
business shift to fewer visits with increased basket size.
Demand for Internet Shopping, self checkout and home delivery
will spike.
Consumer demand will also shift away from
perishable products towards prepackaged goods.
Poultry and
pork demand should tank. Consumers may also shy away from
imported product and have greater interest in country-of-origin
information.
Independent grocers will face the same issues as large chains,
but will not have adequate resources at their disposal. In many
cases, it is doubtful that an independent store will be able to
survive the death or illness of a key family member. We should
expect that a high number of independent grocers will look to
their key suppliers for help.
Restaurants should expect to see their business evaporate.
Many food service customers will find it difficult to survive.
The receivable balances of our foodservice Customers will
become a big issue.
On the flip side, emergency health care
facilities will pop up in buildings that will be lacking in food
preparation facilities.
Employee response will be inconsistent, but our company will
need to find a way to operate with significant staff shortages.
Many part time and lower pay employees will abandon their
jobs as they perceive the risk being greater than the
compensation.
We will face shortages in some positions with
surpluses in others. The demands placed on HR will be large
as many policies and practices become instantly obsolete.
Food Industry QRT Pandemic Analysis
On the vendor side, disruptions to the supply chain and product
shortages will become the norm. Non-product vendors will
also struggle to provide their services. Initially, fuel shortages
are probable. With a little time, fuel costs could actually drop
due to the pandemic’s impact on China.
At a macro level, we should expect to see Wall Street tank.
Likewise, some insurance companies could be in trouble.
Banking institutions will seek to limit their risk.
Key Recommendations:
Establish a set of “trigger points” that we can invoke as
the pandemic takes hold. Each trigger point needs to have
a set of well defined check lists with clear cut
responsibilities. This will help us coordinate key activities
throughout all business units and ensure well managed
execution of our emergency plans.
- We should encourage industry groups such as FMI, IFDA
and NAW to begin preparing for this potential crisis. In
addition to helping our industry prepare, these groups
need to represent the industry in Washington to implement
a number of actions that will keep the food supply chain
working during a pandemic.
- We should immediately begin working with our Health
Plan Administrator to develop emergency health care
procedures.
- Analyze our product lists to determine likely demand
shifts during a pandemic. Identify “core” items and create
emergency purchase orders that can be executed when
the appropriate trigger point is invoked.
- Identify emergency substitution rules that can be implemented to
keep product on the shelf. Identify items that should be
offered in case quantities and identify foodservice product
that should be sold at retail. To the extent possible,
negotiate with vendors now to obtain appropriate
commitments. Also, develop backup strategies to meet
product shortages.
- Prepare a media point person for the H5N1 pandemic.
- Implement a company-wide analysis of “essential” and
“nonessential” functions during a pandemic. Develop
plans to appropriately shift resources. In preparation,
consider appropriate cross-training and education that is
appropriate.
- Develop an emergency set of employee procedures and
policies that can be used during a pandemic.
- Develop emergency communications mechanisms that will
be needed during a pandemic. This includes
communications to employees, customers, and consumers.
- Design and develop an employee database that will be
needed during the pandemic to track key information
about employees and their families.
- Use our wholesale division’s Food Shows to begin
educating customers about the H5N1 issue.
- Develop a plan to rapidly scale up Internet shopping
operations.
- Research the potential to use the excess capacity that will
be available at restaurants to serve the requirements of
emergency health care facilities that will need to be
feeding people.
- Develop an emergency corporate chain of command so
that no matter which executives become ill, leadership is
well understood.
- Develop essential contacts and relationships with
governmental agencies. Understand and document which
agencies will be making which decisions.
- Inform the company’s Board of Directors about this issue.
Provide the board with status updates on the progress of
preparation activities.
Summary:
Our corporate Emergency Response Team should review and
discuss these key recommendations, as well as the detailed
information that follows and reach consensus on which
recommendations deserve attention.
From this, it makes sense to develop a project plan and assign the necessary resources to
make it happen. Should the pandemic strike, it is very clear we
will look back on this preparation work as well worth the effort.
MEDIA
Vision:
In the past 300 years there have been 10 documented
pandemics. However, the H5N1 threat represents the first
pandemic since the advent of the 24 x 7 cable news network.
There is no doubt it will result in an unparalleled feeding frenzy
as the fatalities start to climb.
The result will be consumer panic. We will need to be prepared
for both the reality of the situation as well as many false
perceptions based on nonstop media hype. It is very important
that we manage the media very well.
Recommendations:
- Prepare a media point person who is well versed with the
H5N1 issue.
- Take immediate steps to encourage industry groups (FMI,
IFDA, etc.) to become prepared to help manage the media.
- Consider the dangers of how we react to the pandemic if
our competitors are slow to react. Take steps to ensure
that any protective steps we implement (masks, gloves,
etc.) aren’t perceived by consumers to reflect that our
retail stores are more dangerous places to shop than other
chains that respond slowly to the risk.
Ideally, consistency
between competitors should be encouraged.
- During the pandemic, establish a daily process to stay
abreast of most recent develops with trusted sources,
such as CIDRAP.
- Re-emphasize to all employees the procedure to follow
when approached by the media.
- Communicate to non-employees (DSD vendors, guards,
etc.) who may be approached by the media that they must
not speak on behalf of our company.
- Take a proactive role in providing the media with good
information about the food supply and food safety.
- Although it is not our responsibility to educate the media,
we should set up a mechanism to ensure that any
information that is passed to the media is as accurate as
possible.
CONSUMERS
Vision:
Fed by massive media hype, we should anticipate overreaction
and irrational behavior, especially in the first two or three
months. Initially there will be overall panic. Thereafter,
consumers will adjust to the new realities of life during a
pandemic.
During the initial months we should anticipate a number of
consumer behavioral shifts. Some of the key changes will
include:
- Avoidance of dining out
- Consolidate trips to the store by purchasing much larger
quantities of product in fewer visits
- Preference towards non-perishable and prepackaged
goods
- Preference towards buying in bulk
- Desire to buy case quantities of certain items
- Spike in demand for certain HBC/anti-bacterial products
(whether or not they are effective)
- Demand for masks and gloves
- Strong demand for Internet Shopping
- trong interest in home delivery
- Strong demand for self-checkout
- Avoidance of non-essential retail stores
- Some consumers will attempt to stockpile product (similar
to Y2K experience)
- Strong desire to get accurate information
- Demand to see employees wearing masks and gloves
- Demand to see anti-bacterial wipes at check-out (whether
or not they are effective)
- Demand for country-of-origin information throughout the
store
- Avoidance of products made outside the United States
- Demand for “USA Only” sections of the store
- Demand that employees who survived the virus, and are
“safe”, to be easily identifiable
- As schools shut down, there will be a need for families to
provide lunches for their children
- Note that some consumers may conclude that certain
large national chains may pose additional health risks
because they import many products from Southeast Asia.
Recommendations:
- Prepare to ramp up Internet Shopping at all stores.
- Prepare to scale up Internet Shopping operations. This
includes consideration for both people and technology.
Note that less variety in the store may simplify the picking
of orders.
- Develop a detailed plan that identifies the product that
should be carried during the pandemic. This should
include more pre-packaged goods and case quantity
items.
- Prepare to ramp up self check out.
- Consider how current lanes could be modified to isolate
the Consumer from the cashier.
- Develop a program that would support an Internet
Shopping program for independent grocers.
- It may be necessary to support an Internet-Only model of
operation in which consumers place orders via the
Internet and drive to the retail store for pickup.
- Identify partners who can provide home delivery options
as an extension to Internet Shopping.
- It may be necessary to limit purchases of product.
- It may be necessary to reduce hours of store operation.
- Develop a plan to identify which foodservice should be
moved to retail to meet the need for bulk buying.
- With any noticeable action step we implement, consider
the need to educate the consumer on why the change is
appropriate.
- Provide an up-to-date message for the consumer that
answers the critical questions (for example, “What is your
store doing to protect me?”).
- Explore the potential impact as different types of people
take on shopping duties (husbands shopping for sick
wives, shift to shoppers that are not in the target 18-40
age group, etc.).
- Explore the possibility of working with other retail chains
to provide the most accurate and consistent information to
the consumer.
- Coordinate with the teams within our company that are
dealing with Country-of-Origin (COL) labeling so that
they are aware that consumers may have a strong desire
to get COL information during a pandemic. Note that we
may have a greater need to have ready access to COL
information.
EMPLOYEES
Vision:
It is estimated that over 280 employees per 1,000 will become
ill with the virus, and more than 28 will die. Approximately 40
immediate family members of employees will perish (per 1,000
employees) - Survival Acres Note: This estimate is WAY off. The fatality rate is over 50%. Using these same numbers, if 280 people because sick per 1,000, 140 of them would die. The grocery stores depending upon these workers would be forced to either shut down or limit operations due to lack of staff and supplies.
Employees will face many needs to tend to themselves and
their families. In addition to the illness itself, other factors
such as school closings will place additional demands and
stress on many employees.
Although this will occur over a 12-18 month period, there will
be peaks and it will probably be inconsistent. For planning
purposes, we should assume that, at times, some departments
may need to operate at a 50% staffing level.
We should expect to be particularly hard hit in part-time and
lower pay positions. For example, it is reasonable to conclude
that many two-income households will decide that the risk of
exposure outweighs the incremental income. This could hit
retail particularly hard.
Employees will face a natural conflict between the need to earn
money and the need to protect themselves and their family. It
is reasonable to conclude that employees will react to this in a
wide variety of ways:
- Some employees will refuse to show up.
- Some employees will want to come to work and remain
at work as a way to earn money, protect their family
from exposure and to serve the company.
- Some employees will want to work even though they
exhibit symptoms of the flu.
- Some employees will exploit the situation and use the
flu as a reason to avoid showing up.
- Some employees will refuse to seek health care for fear
of contracting the flu at the doctor’s office.
- Some employees will expect the company to provide
them with food.
- Some employees will refuse to drive into certain
geographies hard hit by the virus.
Recommendations:
- Current employee policies are very likely to instantly
become obsolete during a pandemic. A thorough review
of employee issues and the preparation of an emergency
set of procedures must be developed in advance of a
pandemic.
- In advance of the pandemic, implement a corporate wide
program to have each department determine which
functions are critical during the pandemic and which
functions are nonessential.
- Identify critical functions which are at risk if a significant
percentage of those employees who know how to perform
those functions become ill at the same time. In particular,
look for areas in which we are only 2-deep or 3-deep. Implement appropriate cross-training programs in
advance of the pandemic. (Note: This has benefits to the
company that are unrelated to a pandemic.)
- Develop a “best practices” plan so that employees
minimize the odds of spreading the flu. This could include
such things as:
o Avoid face-to-face discussions
o Communicate via email and voice only
o Hold meetings via conference calling
o Implement Instant Messaging (IM) as a real time
communications alternative
? In advance of the pandemic, identify jobs that will likely
face extreme shortages (e.g. truck drivers) and those jobs
that will likely face extreme surpluses (e.g. foodservice
selectors).
? Develop an emergency plan for reallocating employees to
other functions where they are needed. A high level,
macro plan is required that looks across the entire
corporate enterprise.
? Develop a plan specific to drivers. Since there is already
a driver shortage, it is hard to predict how this will play
out. It probably makes sense to consider the options
(shift foodservice drivers to wholesale grocery delivery,
partner with organizations that will have surplus drivers,
adjust driver pay if necessary). Close attention must be
given to the risk of other organizations attempting to lure
away our drivers.
? Develop a plan for N95 masks. Determine how many we
should stockpile and who should get them?
? Develop a plan for communicating with employees during
the pandemic. This needs to include communicating to
employees both at work and at home. Consider how the
internet could be used to simplify this task.
? There will be the strong need to build an employee
database for tracking critical information relating to the
flu. It may be appropriate to design and build this
database in advance of the pandemic. During a pandemic,
it will be crucial to know which employees are currently
sick, which have survived and are immune, which have
lost family members, etc.
? Start a dialog with our healthcare administrator
immediately to develop emergency plans and procedures.
This should include careful attention to situations in which
it is not possible for employees to get the healthcare they
need.
- Many aspects of a pandemic will result in significant
employee-related costs. This includes direct medical
costs, paid sick time, meeting special employee needs,
etc. An examination of all of these costs with discussion
about how the organization can sustain them is
appropriate.
- For jobs that are likely to be in short supply (cashiers, lift
operators, drivers, etc.) examine the opportunity to have
emergency backup. This may be accomplished either
through cross-training or partnering with other
organizations that will likely have a surplus supply of
skilled labor.
- Note that in some cases, such as self check
out, technology can replace the need for people.
- Develop a plan to shift appropriate jobs to home offices
and the necessary procedures to perform business
process in such a distributed fashion. For those jobs that
can be adequately performed from home, identify
necessary hardware, software, and connectivity
requirements to support the plan. This should also
consider what investments need to be made in advance of
the pandemic (PC’s, broadband access, concentrators,
etc.).
- Review and revise procedures for handling voice selection
units to prevent risk of exposure. This includes the
proper procedure for reassigning units due to turnover or
sickness. Note that voice selection units used in the
freezer require special attention.
- Modify cafeteria practices, as appropriate, to minimize the
chance of spreading the virus.
- In advance of a pandemic, implement 100% direct deposit.
It will be helpful to eliminate the distribution and handling
of paychecks.
- Currently, most departments are assigned to contiguous
office space. Consider the value of moving people around
so that a part of a building that is hard hit by the virus
would not risk everyone in a single department at the
same time.
- Based on potential employee reallocation of duties,
identify and provide incremental training such that these
employees will be prepared for their emergency role.
- As appropriate, have computer-based-training (CBT)
readily available to simplify the task of assigning
employees to new tasks.
- In advance of a pandemic, influence the DOT, probably
through FMI, to develop emergency regulations that would
relax certain rules (driver certifications, hour limitations,
etc.) to increase freight bandwidth.
- Scan the workforce for potential emergency drivers.
Numerous employees previously held Class C licenses.
We need to develop plans to enable these employees to
serve as drivers.
- Develop a plan to shift the foodservice fleet, likely to be
underutilized, to grocery distribution.
- Develop a plan to staff HR. Many HR functions will be
under extreme pressure. Incremental resources to handle
the work will likely be needed. This plan should include
halting all non-essential HR functions.
- Consider whether dedicated physicians or physician assistants
would be appropriate for the company.
- Develop a plan for implementing an emergency call center
that employees can contact for information and special
needs.
- Consider the need to begin familiarizing employees with
the pandemic issue and provide the appropriate message.
This needs to weigh the value of providing insight into the
potential issue against the fear of needlessly alarming
employees. Some articles in the company newspaper may
be appropriate.
- Communicate to employees that in a pandemic situation,
there is the potential for shifting of duties and that there is
the expectation that everyone will pull together to get
through the crisis.
- Influence Government thinking, probably through FMI and
IFDA, to consider the protection of food supply workers to
be a priority. Foods supply workers need to be
appropriately high on the priority list for items in short
supply such as masks and vaccines.
- In the event of major fuel shortages caused by the
interruption to international trade, develop a plan to help
employees get to work.
- Develop a plan for dealing with excess employees and
hourly workers who will need special help.
- Consider the idea of having special “employee only” hours
at our retail stores to ensure that employees have access
to necessities. This might also be necessary to encourage
key employees to continue to work.
- Develop a plan to provide appropriate additional security
for employees. For example, drivers and store personnel
could be placed at risk during the pandemic.
- Determine how the Short Term Disability procedure will
need to be modified.
- Examine the legal ramifications of a pandemic and
implement appropriate steps to minimize exposure. For
example, if we send a driver into a geography hard hit by
the virus, do we open ourselves up for litigation?
HUMAN RESOURCES
Vision:
Based on the numerous employee issues discussed above, it is
reasonable to conclude that the HR Department will get
slammed with incremental work. Some HR functions can be
suspended (example: benefits statements) but the net will
undoubtedly be a significantly increased workload.
Recommendations:
- Develop an emergency set of procedures that can be used
in a crisis. This should include:
- Streamlined hiring policies
- Short term disability
- Time off policy
- Emergency employee assistance policy
- Medical policy
- Death in family policy
- Miscellaneous crisis policies
- Paycheck distribution
- Establish an Employee Call Center
- Identify a source for incremental HR resources. Some
may be allocated internally. In some cases, outside
resources may be necessary.
WAREHOUSE AND TRANSPORTATION
Vision:
Warehouse and Transportation are naturally the primary value
that our company brings to the supply chain. Despite the many
disruptions that the pandemic will bring, it is imperative that we
figure out how to keep moving cases.
Recommendations:
- Coordinate with the buying departments to know about
plans to “bulk up” on core items so that facilities can be
secured for emergency storage. It is important that the
core items be identified well in advance of the pandemic.
- Increase security for the warehouse and vehicles.
- Develop emergency guidelines for lumpers to lessen the
chance of spreading the virus.
- Develop emergency check-in and receiving procedures to
minimize human contact between drivers and warehouse
personnel.
- Develop emergency delivery procedures to minimize
human contact.
- Develop alternative routing plans that reduce the number
of deliveries.
- Develop plans to minimize the potential for a fuel shortage
which will be especially likely during the initial panic
period.
- Develop policies to deal with drivers that refuse routes
into certain geographies.
- Investigate the potential to secure housing for critical
employees that prefer to stay away from their families.
- Develop cooperative arrangements with other distributors
to keep the food supply chain functioning.
- Develop backup plans in the event we cannot ship.
- Consider using excess distribution capacity to help in
other emergency areas (for example, medical supplies).
- Develop a relationship with organizations such as the Red
Cross who may have need for our surplus product and
whom we may be able to assist as they carry out their
duties.
- Since machine parts will become in short supply, consider
appropriate plans to have adequate inventory of critical
parts to keep the fleet and other equipment running.
- Develop relaxed product substitutions rules such that
product continues to flow to the shelf.
PRODUCT SUPPLIERS
Vision:
Upstream manufacturers and vendors will certainly be facing
the same set of issues. Since it is reasonable to assume that
many of our vendors have yet to address the H5N1 issue, we
should be willing to provide assistance to them.
There will be significant disruptions to their production
capabilities as well as their distribution network. It should be
noted that suppliers will face shortages from their suppliers as
well. Even obscure shortages, such as packaging material, will
negatively impact the suppliers’ ability to provide product.
All distributors and chains, including ourselves, will attempt to
leverage relationships with key product vendors. Obviously,
there is a clear risk that Tier 1 national chains would receive a
disproportionate amount of scarce product. We should also
expect deals and trade funds to quickly disappear.
Recommendations:
- Identify core items that will be critical to the food supply
during a pandemic.
- Develop a pandemic trigger point and procedure. When
the trigger point is activated, have a ready set of purchase
orders for the core items ready for instant release.
- Working through organizations such as FMI and NAW,
take appropriate steps to help educate product vendors on
the pandemic issue.
- Negotiate with key vendors, as appropriate, to attempt to
gain reasonable commitments.
- When the trigger point hits, have procedures developed to
greatly restrict the amount of product that a customer can
draw from the warehouse.
- Identify alternative/backup suppliers for core items, and
develop a plan to shift demand to these suppliers.
- Develop emergency product substitution rules.
- Recognizing that international and national distribution
may be disrupted, perform a geographic vendor analysis
to examine ways we could shift to a more local or regional
supply chain.
- Influence the Government, probably through FMI, to
ensure that large national chains do not receive an undue
amount of scarce product.
- Leverage our relationship with key vendors to jointly plan
for smooth distribution during a pandemic.
- Consider a potential consumer avoidance of product
produced outside of the United States.
- Consider any responsibility we may have to key vendors
that are struggling for survival. For example, demand for
chicken may plunge. Do we watch key trading partners
fold or is there anything we can do to help them?
- Develop a plan to coordinate backhaul strategies to help
address shortages. Consider alternative pickup locations
that may be used in the event certain locations are more
severely impacted.
NON-PRODUCT SUPPLIERS
Vision:
All suppliers will face disruptions to their ability to service our
company. In the case of non-product suppliers, the risk is that
we depend on a very long list of vendors, and are likely to
encounter unpleasant surprises unless this is carefully
researched.
Recommendations:
- Each department needs to identify the critical vendors and
utilities that could impact our ability to function. We need
to develop appropriate contingency plans.
- Research other types of disasters. For example, talking
with organizations that were hard hit by hurricanes Florida
and the Gulf Coast might uncover some subtle, yet critical
vulnerabilities.
- Examine the unthinkable. Just like no one ever considered
that planes would be used to fly into buildings until 9/11,
what unforeseen situations will a pandemic bring? For
example, what if insurance companies fail? What if the
U.S. Mail Service is disrupted?
SECURITY
Vision:
As the public panics and as shortages develop, the need for
security will increase.
Recommendations:
During a pandemic, increase warehouse security measures.
- Develop emergency procedures to protect vulnerable
employees and assets. This includes store personnel,
drivers, trailers, etc. Some ideas include:
- Is it possible to make it less obvious that our rolling
stock is hauling food?
- Consider taking drivers out of uniform
- Develop a plan to avoid standard routes
- During a pandemic, increase store security measures
- Advise independent grocers of the need for additional
security
RETAIL STORES
Vision:
Consumer and employee reactions will have a strong impact on
retail. Both groups will place new demands on the retail store.
Recommendations:
- Develop plans to deal with consumer demands to see
special precautions (masks, gloves, cleaning procedures,
etc.).
- Identify critical corporate functions and services which
would create store vulnerabilities if disrupted. Develop
appropriate plans to minimize these risks.
- Develop plans to deal with product and labor shortages.
This may include restricting store hours. In some cases,
it may be necessary to consolidate and close some stores.
- Develop emergency plans to minimize unnecessary vendor
time on the sales floor.
- Develop emergency policies to minimize unnecessary
retail visits from corporate personnel. This would include
restricting repair and maintenance of equipment to only
essential work.
- Revise receiving procedures to avoid all human contact
between the driver and the receiving personnel.
- Consider shifting store duties such that more work is
performed during hours that the store is closed to
minimize human contact between consumers and
employees.
- Consider the impact of how the store will run as the
consumer shifts preferences towards self check-out and
Internet Shopping.
- Consider how we can meet a consumer demand for home
delivery. Can we partner with other organizations to meet
this need?
- Develop a cash handling strategy to deal with the potential
that our armored security service is disrupted.
- Develop potential store consolidation plans. This needs to
involve the wholesale company’s dispatch personnel.
- Develop a mechanism to permit dispatch to closely
coordinate with retail stores as routes and hours of
operation change.
INDEPENDENT GROCERS
Vision:
Life will be especially tough for the independent grocer. They
will be facing most all of the same issues impacting our
organization with far less resources at their disposal. In many
cases, illness (or death) to one or two key individuals would
deliver a knock out punch to the store.
We should anticipate that independent grocers will look to our
wholesale grocery company to provide help, most likely in the
form of special A/R terms, loans and personnel to help run the
store. Unfortunately, we can assume that some independent
grocers will attempt to use the crisis as an excuse to defer
their payments.
We should anticipate the independent grocers will quickly work
to try to establish contingency suppliers to protect themselves
against disruptions with our service to them.
Recommendations:
- Use our Food Show as a forum to begin educating the
independent grocers about the pandemic. Perhaps a well
known authority could be a guest speaker at such an event
or at FMI.
- During a pandemic, there will be the need to have an
effective communications mechanism between our
wholesale grocery company and the independent grocer.
We need to consider how this should work (e-mail,
extranet, conference calling, instant messaging, etc.) and
set up the mechanism now.
- Establish a primary contact person that the independent
grocer can access for all pandemic related issues.
- During the pandemic, we should pay even more attention
to A/R issues than normal. We should expect a number of
independent grocers to fail.
- A pandemic will raise a number of serious issues such as: Will we give priority of scarce product to our own retail
stores? How much help should we (and can we afford to)
Food Industry QRT Pandemic Analysis
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give the Independents? In a pinch, are we willing to run
some stores for these customers? Should we refuse to
take on new Customers during the crisis? It would be
helpful to begin thinking about these tough issues in
advance of a crisis.
- To the extent possible, develop emergency plans and
encourage the independent grocers to sign up for these
programs. For example, during a pandemic, receiving
procedures should be revised to eliminate human contact
and delays. Both parties should agree to suspend all
counting practices and the need for signing paperwork.
? Develop relaxed product substitutions rules such that
product continues to flow to the shelf. Emergency rules
need to be communicated to the grocers.
? We will need to make sure the independent grocer is
aware of all laws concerning price gauging as well as
emerging regulations as the pandemic unfolds.
? Develop a Internet Shopping model for Independent
Grocers .
FOOD SERVICE CUSTOMERS
Vision: Many typical food service customers will he devastated by a
pandemic as consumers avoid leaving the home.
Establishments that do home delivery may be the exception.
The initial two or three month panic at the onset of the
pandemic will be more than many operators will be able to
sustain.
On the other hand, health care providers will have increased
demand for food products to feed sick people. Many ad hoc
health care facilities (schools, auditoriums, etc.) will be created
and will have the need and possibly no facilities to feed people.
There may be the opportunity to use the excess food
preparation capacity in restaurants to service these ad hoc
health care facilities. Our retail delis could also help provide
food to these facilities.
In previous emergencies, large restaurant chains have actually
provided free food to consumers to help them deal with the
crisis.
Recommendations:
- Coordinate a plan to keep the restaurant customers in
business by using their excess capacity to serve the
increased demand for health care meals. Consider the
issues that will result in the preparation and distribution of
meals.
- Identify foodservice items which could be sold through our
grocery distribution supply chain. Develop a plan to move
excess foodservice product to retail.
- Develop an emergency plan to closely monitor the A/R
status of all customers.
- Consider developing an emergency plan to reduce the
terms to customers.
- Consider educating customers on the risk of a pandemic at
Foodservice Food Shows. Perhaps a well known authority
could be a guest speaker.
Food Industry QRT Pandemic Analysis
? = Key Recommendation Page 32 of 38
- Establish contacts with churches which may need to
provide a distribution point for getting food supplies to
consumers.
GOVERNMENT
Vision:
In a pandemic situation, the federal and state governmental
agencies will have to take control. Typically slow-moving
bureaucracies will create conflicts with the demand to take
some kind of knee jerk actions.
At least initially, the result will
probably be highly inconsistent. We should expect to see well
intended but poorly conceived regulations only adding to the
level of confusion. With a little time, the agencies will get their
act together, but the first few months could be wild.
Recommendations:
- Identify the key contacts we will need within all levels of
government and start building relationships now. It is
critical to try to understand which agencies will be making
which decisions. This needs to be documented.
- Work with the government and others in the industry to
begin to develop the necessary plans to deal with a
pandemic.
- Considering the potential for the federal government to
freeze pricing, we should consider having a trigger point
action to set reasonable prices that recognize the likely
evaporation of all deal money and the increased costs of
operating in a crisis environment. The goal should be
fully focused on being fair and ethical.
- Lobby the government, generally through FMI, to develop
emergency procedures that would let the food industry
continue to function (relaxed DOT regulations, priority of
scarce medical supplies to food supply workers, etc.)
- Identify the key contacts/agencies in local government in
each county who make decisions regarding schools,
hospitals, etc.
INFORMATION SYSTEMS
Vision:
The key role for the I/S Department will be to keep the critical
applications and infrastructure running and to support the
business units in dealing with the crisis.
Recommendations:
- When the trigger point is reached, put an immediate
freeze on virtually all changes. Since most outages are
caused by change, only the most critical changes should
be permitted.
- Prepare for the crisis by developing necessary
applications and capabilities in advance of a pandemic.
Work with the business units to determine these
requirements. This would likely include tracking
databases, communication mechanisms, etc.
FINANCE
Vision:
The global economy will be significantly disrupted. Wall Street
will tank. Banks will seek to minimize their risks.
Recommendations:
- Develop a plan to maintain or increase our borrowing
capacity in order to survive the crisis.
- Develop a strategy to deal with potential disruptions to the
credit/debit networks.
- Consider developing a plan that, at the trigger point,
moves pension funds into more appropriate investments.
- Based on the potential for a pandemic to strike, any
renegotiations of our revolver should be undertaken well
in advance of the expiration of the current arrangement.
- Review the various insurance companies that we deal
with, and consider the impact should the insurance
company fold.
LEGAL
Vision:
During the initial panic, it is likely the country will pull together
to deal with the crisis. As things begin to settle down, there
will certainly be some attempts to exploit the situation.
Recommendations:
- Consider potential lawsuits that would result from our
emergency actions and implement reasonable steps to
protect the company against litigation.
- Monitor vendor compliance against established contracts.
- Develop a backup plan for our single legal resource.
CORPORATE MANAGEMENT
Vision:
The Senior Management Team and Emergency Response Team
will be vital in leading the business units through a pandemic
crisis. A number of tough decisions and tradeoffs will need to
be made from the top. In some cases, our desire to do the right
thing will need to be reconciled with the requirement to be
fiscally responsible.
Recommendations:
- The Emergency Response Team should review the many
recommendations and ideas contained within this
document to reach a consensus about the vision and steps
that should be undertaken.
- Develop the appropriate set of trigger points. This should
probably involve outside expertise both in the planning
and invocation of each trigger point.
- For each trigger point, develop the appropriate “check
lists” to ensure that plans are well executed and
coordinated.
- Inform the Board of Directors about the potential risk of a
pandemic and periodically advise them of the steps that
are being implemented to protect the organization.
- During a pandemic, implement policies that minimize the
chance that all members of Senior Management are
unavailable at the same time. For example, avoid having
members of the Senior Management Team in the same
room.
- Document a precise chain of command sequence such
that, no matter how many people get sick, it is clear to
everyone who is ultimately running the company until the
normal leaders return to duty.
- Develop a plan that addresses how the company recovers
after the crisis period is finally over.
- Implement a process to oversee the implementation of the
approved actions that need to be undertaken in
preparation for a pandemic.
- Provide guidelines to the company on appropriate
behaviors during the crisis. For example, the need to
cooperate with the competitors in the interest of public
safety should override the normal goal of gaining a
competitive advantage. Decision makers will want to
know how to properly think about such issues.
- It is vital that any information we give to consumers,
customers, suppliers or employees must be of the highest
possible quality. The company should set up a QA
process to double check any communiqué for accuracy. They should also do everything possible to have the best
information at our disposal.
- Consider unlikely partnerships that would benefit the
public. For example, could we partner with a major
drugstore chain in ways to benefit public health?
- It is envisioned that communities will have certain
expectations of us. We should anticipate these demands
and consider what is possible.
- During the crisis, employees will want more visibility from
the Senior Management Team. We need to develop a
communications mechanism to permit frequent
communiqués from Senior Management.s
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